The real source of marketing promise is not wealthy few in the developing world, or even the emerging middle income consumers. It is the billions of aspiring poor who are joining the market economy for the first time. Looking at the spending pattern in Rural India, there is as immense scope for insurance services. We are focussed to sell a specified percentage of policies to rural public and to cover a specified number of lives/assets belonging to people below poverty line or those pursuing certain traditional occupations